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Competing in Today’s Market
Local Industrial distributors can compete with the industry big dogs. But how can it be done without breaking the bank?
It doesn’t really matter the market or product that is being marketed, it can be daunting as a business owner when you compare the marketing dollars at work – the big guys like Fastenal or Grainger versus … your business. In this article, we explain how Conrad Sales & Marketing, LLC can help you build a brand helping you to increase your revenue.
With many years of working in the industrial arena, Conrad Sales and Marketing, LLC has worked with and helped numerous businesses to promote and build a brand for themselves. We have seen it all – companies with huge marketing budgets and companies who are really not spending any resources – time or money – on marketing. They just have too many other things on their plate. If you are a business owner, and find that you don’t know where to start and are overwhelmed, keep reading.
Unless you use your dollars to work for you, working smarter, not harder, and working more efficiently. The proof is in the pudding so to speak, but with some time perfecting a go to market tactic, and utilizing a consistent, three pronged approach, major headway can be made relatively quick. In fact, one customer saw their online sales increase over 100% in a little over 6 months once the right formula was executed. So, what was the key?
First: what have you been doing with all of those email addresses you have been collecting over the years? The stack of business cards, the contacts in your phone, or those who place orders online?
Email Marketing
Email marketing: with specific, call to actions geared towards the right buyer. There are some really great, cost effective tools out there to help you generate eye catching email campaigns, manage your target lists, and stay out of trouble on the email regulation side. Email is one of the most cost effective forms of marketing out there, in fact, some tools cost less than one dollar a day.
Press Releases
Press Releases: Don’t have anything to announce you say? That’s hard to believe. New product promotion for the spring? Write a Press Release. What about a new vendor partner, same thing, write it up! The trick with PR is more about 1) consistency, and 2) managing the distribution to channels that will help with your own website SEO, like PRWEb.com. Yes, there is a fee associated with this, but in the grand scheme of advertising costs, it is pretty minimal. And, if you aren’t ready to sign up and pay for distribution via media outlets…no problem. Write the press release, post on your website and social media outlets, and distribute via your email marketing efforts. This will generate some SEO benefits to drive traffic back to your website, at a minimum.
Facebook: Yes, even for businesses who sell widgets, this is productive. You can manage a business Facebook page for zero cost. You can run ads for as little or as much investment as you want to spend. You control the cost, the content, and can select your audiences. Plus, you never know who your friends might know.
Conrad Sales and Marketing, LLC can help you develop a brand identity for your market requirements and expectations, and deliver strategic and effective marketing solutions for your company. Visit our website at www.csmadvantage.com, or contact us at Marketing@CSMadvantage.com.
For more from Conrad Sales & Marketing, LLC, check out our posts on our Blog Page.
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